NIKE “ON AIR” CASE STUDY

Nike Client: J.Golden, R.Aldinger, S.Blasing

Creative Direction: Studio Jarvis

Production: La Mode En Image

 

SERVICES

  • STRATEGY + IDEATION

  • BESPOKE COMPOSITION

  • SOUND DESIGN

  • SOCIAL MEDIA EDITS

  • VOICEOVER PROCESSING

  • FINAL MIX + MASTERING

  • ON-SITE AUDIO SUPPORT

  • DIRECTORS CUT

  • LICENSING + CLEARANCES

 

IDEATION & AUDIO STRATEGY

In March ‘24 Syncsmith was appointed as Music Supervision & Audio Partner for the Nike “On Air” event.

As part of our deliverables, we provided Sound Design & Bespoke Composition for the Nike “On Air” Event, directly supporting Nike and La Mode En Image in Paris at Palais Brongniart.

To understand our provisional thinking, audio strategy and references you can download our strategy deck here.

 

CUSTOM SOUND DESIGN LIBRARY

To innovate and de-risk the timeline, we built a custom Sound Design (SD) library, unique to Nike and centred on a theme of “A-I-R”.

This comprehensive SD Library comprised of over 300+ individual sonics developed to punctuate key aspects of the Nike “On Air” event, including Human Heartbeats, Breathing, Sports Performative SFX, Swooshing, A-I-R Thematic SFX, Air Bubble Technology and Hyper-Realistic Athletic In-Action sonics.

This SD Library is available to support future campaigns and accessible via Box. (*Nike Employees Only)

 

BESPOKE COMPOSITION

For the Main Show at Palais Brongniart, we produced the entire 20min score consisting of 5 x Bespoke Compositions unique to the event and licensed exclusively to Nike.

The Compositions included Pre-Show Music, Ambient Tracks to be played as VIPs were navigating the 3 x Immersive Art-Driven Installations and Main Show Core Compositions.

You can download these original compositions here.

 

IMMERSIVE SOUND DESIGN

We conducted extensive R&D centric to the “A-I-R” theme, developing immersive sequences of Sound Design to amplify futuristic designs and anamorphic CGI content.

 

NIKE “ON AIR” : DIRECTORS CUT

 

  • Nike Client: Jenna Golden, Rob Aldinger, Sara Blasing, Kristine Smith // Creative Direction: Studio Jarvis // Production: La Mode En Image // CGI & Motion Graphics: Closer // Music Supervision & Sound Design: Syncsmith

  • In a moment to signal a multi-year innovation supercycle, Nike showcased its world-class roster of athletes and the power of its proprietary Nike Air technology during an unforgettable "Nike On Air" event at Palais Brongniart in Paris.

    The immersive and sensorial experience underscored three truths: Nike is the brand of athletes, its innovations lead the sport industry and its Air technology uniquely enables the company to serve all athletes with unrivalled performance product.

    The event showcased the rich history and limitless future of Nike Air - including previews of what's to come.

    The main event featured 40 elite athletes from around the world to unveil Olympic team kits and present the future of athlete co-creation with iconic and visionary looks that highlighted their self-expression and incredible athleticism.

    The Nike On Air experience culminated with the reveal of A.I.R. (Athlete Imagined Revolution) and 13 athletes' conceptions for the future of Air, represented by mind-bending, AI-explored, 3D-printed footwear that Nike's innovation teams brought to life.

  • Vogue // Wallpaper // Forbes // High Snobiety // Harpers Bazaar // Elle // Dezeen // Dazed // Nike // Sneaker // Collateral // Complex // Glamour // Hypebeast // Independent // Sneaker News // Designboom // Fashion Network // Verge // Numero

 

NIKE "ON AIR" PARIS † IMMERSIVE SOUND DESIGN † BESPOKE COMPOSITION † EXPERIENTIAL † A-I-R †

NIKE "ON AIR" PARIS † IMMERSIVE SOUND DESIGN † BESPOKE COMPOSITION † EXPERIENTIAL † A-I-R †

 

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